Revenue-at-Risk (RaR) shows how much revenue you may be losing due to users not giving consent to cookies.
It helps you
- understand the impact of your consent rate
- identify improvement opportunities
- make data-driven decisions
The system uses your domain data to calculate
- consent rate (opt-in / total)
- share of traffic requiring consent
- estimated revenue at risk
How is it calculated?
In simple terms
- Consent rate = number of opt-ins / total traffic
- Lower consent → less usable data → reduced revenue potential
RaR calculates
- Revenue at risk per month
- Recoverable revenue if consent improves
The calculation is based on a configurable improvement assumption (e.g. +5 percentage points).
What is Layout Testing?
Layout Testing allows you to test different cookie banner designs to improve your consent rate.
Requires Premium-plans.
How it works
You start a test
The system runs your current layout (baseline)
It automatically switches to a candidate layout
After both periods:
results are compared
the winning layout is applied automatically
What is measured?
- Opt-in rate (primary KPI)
- Number of samples (traffic)
- Active test phase (baseline or candidate)
- Days remaining in the test
Where can I find this?
The feature is available in:
👉 Your domain dashboard
There you will see:
- KPI cards for Revenue-at-Risk
- Recommendations
- Layout test status
Important notes
- Tests are period-based (not simultaneous A/B testing)
- Low traffic may lead to less reliable results
- Layout-testing requires Premium plan+
Tips
- Start with a realistic estimate of your monthly revenue
- Run tests for several days per variant
- Iterate — small improvements in consent rate can have a big impact
