Google Consent Mode v2 allows websites to adjust tag behavior based on user consent choices, enabling conversion modeling and privacy-compliant measurement across Google services.
With QookieQloud™, consent signals are automatically captured and dispatched to Google Tag Manager and gtag.js without manual coding.
Supported Consent Mode Signals
When Consent Mode is active, QookieQloud dynamically manages all four core Google parameters:
ad_storage
Enables storage (such as cookies) related to advertising.
analytics_storage
Enables storage (such as cookies) related to analytics e.g. visit duration.
ad_user_data
Sets consent for sending user data related to advertising to Google.
ad_personalization
Sets consent for personalized advertising.
Basic vs. Advanced Consent Mode
QookieQloud supports both operational architectures out of the box:
Strict Mode (Basic Consent Mode)
Google tags are completely prevented from loading until explicit consent is granted. No network requests or cookieless pings are sent beforehand.
Flexible Mode (Advanced Consent Mode)
Google tags load immediately with all consent parameters initially set to denied. Tags transmit cookieless pings for Google conversion modeling. Once user consent is registered, signals are updated to granted in real time.
Configuring a Banner Meeting Google's Requirements
From the QookieQloud dashboard user interface (GUI), clients can fully configure banner design, layouts, and texts. When enabling Google Consent Mode without TCF, the user interface recommends our Google-optimized template meeting all Google banner requirements:
1. Clear Explanation of Data Collection Purpose
The template clearly informs visitors that data is collected for personalization and analytics purposes.
2. In-Banner Link to Google's Privacy Policy
Includes a direct link to https://business.safety.google/privacy accessible directly inside the banner interface.
3. Affirmative Consent Option
Provides a prominent affirmative consent button ("Accept All") along with granular category settings.
Verification & Debugging
You can verify that Consent Mode v2 signals are firing correctly by opening your browser developer console on your website and running:
QookieConsentDebug.printSummary()This command prints the active Google consent states, regional detection values, and registered event listeners directly into your console.
Is Tag Assistant flagging a "late consent" warning or does your site use Google Tag Gateway (GTG)? Read our troubleshooting guide to ensure proper script load order.
Read: Resolving Late Consent Signals & GTG →If you encounter missing consent signals, setup difficulties, or discrepancies with your Google Consent Mode integration, please contact QookieQloud Support first. As your Consent Management Platform (CMP), our support team is your primary contact for debugging and resolving consent signal behavior before contacting Google Support.
Official Documentation
For more detailed technical references, explore Google’s official developer guides:
