What is Cookie Consent ?
Cookie consent is the user’s explicit permission for your website to store or retrieve information on their device — most commonly through cookies, trackers, or similar technologies.
In many regions (like the EU/EEA and UK), you’re legally required to obtain this consent before setting any non-essential cookies (like those used for analytics, marketing, personalization, etc.).
Why does it matter?
Without valid consent, you risk violating privacy laws like:
- GDPR – European Union
- ePrivacy Directive – Cookie-specific regulation
- UK-GDPR – United Kingdom
- LGPD, PIPL, CCPA/CPRA – Global equivalents
Cookie banners aren’t just about UX — they’re about legal compliance.
What counts as “valid” consent?
According to major regulations, valid consent must be:
- Informed – The user must know what they’re consenting to
- Freely given – No forced opt-ins
- Specific – Users choose categories (e.g. marketing, analytics)
- Unambiguous – Opt-in only (no pre-checked boxes)
- Easily withdrawn – Consent must be reversible
How QookieQloud helps
QookieQloud automatically handles:
- Region detection and applying the correct consent flow
- Presenting a customizable banner to the user
- Logging each consent (with timestamp, IP, and preferences)
- Enabling withdrawal or change of consent at any time
Do all users need to see a consent banner?
Not always. With QookieQloud’s Auto Consent Mode, you can choose to:
- Strictly block all non-essential cookies until consent (EU/UK)
- Allow tags to load early but anonymize data until consent (Flexible)
- Customize per region using country-level overrides
